Feel free to model this or use as-is on your blogs, etc.
Losing The Excuses - Driving Traffic And Building A List With Your Own Affiliate Program
At the recent Niche Affiliate Marketing System (NAMS) Workshop,
I gave two presentation... one on list-building to the beginners
group, and one of traffic generation to the intermediate group.
I also helped with FOUR workshops
If you missed NAMS3, you can get the recordings very
inexpensively at: http://timic.org/NAMS3
NAMS is not a pitchfest... instructors go very in-depth
in their presentations, and then in follow-on hands-on
workshops, have attendees actually DO what they just
taught... with assistants walking around the room helping
anyone who gets "stuck." It's this level of training
that you'll get in the recordings, so again, they are
VERY worth getting.
A common thread in both of the presentations that I gave,
plus in many of the workshops that I helped teach, was
that you really do need your own affiliate program
I preach that having your own affiliate program allows
you to get OTHERS to send you website traffic and new
list members who are PROVEN BUYERS.
The affiliates will do all of the heavy lifting if you
just give them a great product and the right tools.
Since with an affiliate program, you only pay for
performance, it really costs you nothing. I'm
presuming that your affiliates are reaching customers
that you wouldn’t be reaching. In many of my markets,
I assume that I'm not reaching even 1/10th of my potential
customers.
I NEED affiliates to introduce me to their contacts.
I need affiliates to make recommendations for my products
since they are already know and trusted by their list
members and followers. This allows you to borrow or leverage
someone else's credibility.
Setting up an affiliate program can be really, really
simple. I explain a lot of what I do in this PowerPoint
presentation that you can download free here:
http://WebsiteTrafficPhD.com/PowerPoint.htm
As I said, you need to give your affiliates a great product
and the right tools. I cover both in my slides that I
offered above.
The two easiest ways to create a product quickly is to
record an interview with an expert, or to find a good
private label rights product and rework it. Let's talk
about how I do both.
For the record product with the expert, I simply ask
someone who knows a LOT about a topic that my
audience is interested in, if I can interview them.
MOST say yes... they love talking about their area of
expertise, and appreciate the value of the free publicity
for them and their products.
I use Audio Acrobat to record our call right over the
phone. Audio Acrobat cost $20 per month, and you can
make an unlimited number of recorded calls and have so
many benefits that you simply need to check out the site
at http://williec.audioacrobat.com
I've used Audio Acrobat for over 4 years, which tells you
how satisfied I am with them
Within minutes of hanging up from the phone interview, I
can download the MP3 recording. I use Audacity or Sound
Forge to clean up the audio if necessary... removing
coughs, excessive pauses, small talk, etc.
Then I pass the audio to my transcriptionist to have
them type it our so that I can turn it into a PDF
complete with live hyperlinks.
I want the live hyperlinks because that is where I often
build in backend profits. If the interviewee has an
affiliate program, I often ask if I can use an affiliate
link when discussing their products as a solution to
some problem.
As soon you get your audio and transcript ready, you
have a product ready to roll. You could even offer just
the MP3, or offer the transcript as an upsell.
I typically set these products up on a site designed
just for the ONE product. I power my affiliate program
with my friend and neighbor, Sid Hale's Rapid Action
Profits script.
The reason that I use Rapid Action Profits is that it
allows me to pay affiliates INSTANTLY... with customers
making payments directly to affiliates Paypal accounts
before Paypal redirects the customer to my download
page.
Affiliate who need cash NOW rather than having to wait
a month or more to get paid really appreciate products
the instant commission. I also often pay 100% commission
on the front end product, making the product even more
attractive to affiliates!
You can check out Rapid Action Profits at:
http://timic.org/rap
The second way to come up with a product FAST is to
start with private label rights. I think of private
label rights as a product where someone else has done
the research and created "the first draft."
With PLR I recommend that you:
- Revise it, making sure it's accurate, in your own
voice, and even has links to additional resources that
you recommend (your affiliate links).
- Give it a new title
- Have new graphics created
- Revise any provide website to make it more powerful
and of course to reflect the new product name.
If you do a good job with PLR, the original creator of
the product should not even recognize it... that's when
you know that you have something that delivers a lot
of value, yet is unique in the market place.
After you have your product ready to roll, you just
need to get the word out. You can do that in numerous
way that I'll cover in a future post... one I'll write
shortly... after I've taken care of a few other things
Bookmark the site and drop by often.
I will recommend that you list your new affiliate product
in the database at http://TIMIC.ORG That requires a Gold
or higher membership.
You can also post that you are looking for affiliates/
JV partners on many popular forums.
A way to grow your affiliate program, and as a result
your subscriber/customer base, and your website traffic
REALLY fast... is to recruit your new customers as
affiliates. Rapid Action Profits makes it really easy
to do this.
Just stick a link to your affiliate program on your
download page. I DON'T like links to the affiliate
program on the sales page as I feel this a disservice to
hard-working affiliates. They send you customers ready
to buy, and instead of encouraging them to buy you
short-sightedly entice them to become affiliates
instead. I do think that is fair, but many of my peers
will disagree
You can also recruit your customers as affiliates by
adding a page to your product (ebook) inviting the
customer to join. You can do the same thing in a
follow-up autoresponder message
Customers who have already used, and therefore know
and hopefully LIKE your product make some of the best
affiliates anyway.
Ok, so grab my slides at:
http://WebsiteTrafficPhD.com/PowerPoint.htm
Grab RAP at: http://timic.org/rap
If you need a new domain name you can find one dirt
cheap at http://WillieCrawford.com/domains/
I set that up to offer domain names to my clients at
near cost.
You may also be able to find a domain name that's
already aged, and therefore may rank higher in the
search engine, in my database of domain names that I
have for sale at: http://DomainsForSaleByWillie.com
When you see a domain name that you want at the url
listed above just click on the link next to the domain
name and make me an offer... if it's reasonable, I'll
accept it
Ok, what are you wait on
Willie
